Green & Black’s launches “Wildly. Deliciously. Organic.” ad campaign
Green & Black has launched a new campaign showcasing its organic ingredients with an advert featuring rugged, untamed nature.
Author: Robin Langford
People ‘supporting local business more during the pandemic’
People are doing their part to support small businesses, with 53% buying from local restaurants and 33% shopping at local retailers – specifically to support them through the pandemic, according to new research.
News consumption and politics: Left leaning sites grew in popularity in US swing states during election
Left-leaning news sources were considerably more popular than right-leaning outlets in US ‘swing states’ in the run up to the 2020 presidential election, new data can reveal.
What makes people want to buy from brands again? 60% of customers question repeat purchases
60% of customers worldwide are unsure if they would make the same purchase decision if given the opportunity to do it again and expect a seamless experience across all devices and channels, according to new research.
Young people missing out on flourishing tech job opportunities
Misconceptions and a lack of awareness are causing young people from diverse backgrounds to miss out on tech career opportunities, which are among the most Covid-proof.
Berocca first to use ‘actionable audio ad’ on live radio via Alexa
Berocca has become the first FMCG brand globally to adopt ‘actionable audio ads’ letting Alexa radio listeners interact directly with the ad using a simple voice command.
Weetabix sparks social media storm with Baked Beans mashup
Weetabix Food Company has reported a surge in sales of its cereal, after it tweeted a controversial pairing with Heinz Beanz as part of a Sainsbury’s promotion.
Social vs search: 39.5% of Brits still use search engines to discover brands
Brits are still using search engines more than social media to discover brands, according to new research.
giffgaff and Global create Britain’s least lonely hour with the launch of ‘Have a Proper Chat’
Mobile network giffgaff and Global, the Media and Entertainment group, are on a mission to create Britain’s least lonely hour on Thursday 18th February between 6 and 7pm.
TikTok becomes official UEFA EURO 2020 partner
Short-form mobile video app TikTok has been announced as a Global Sponsor of UEFA EURO 2020.