Guest comment: Curse of the click and the future of in-game advertising
Kristan Rivers, CEO of AdInMo, explores how the ‘Curse of the Click’ is holding back the creative potential of in-game advertising as a brand advertising channel.
Author: Robin Langford
SXSW 2021 goes virtual with AI-powered event platform Swapcard
SXSW Online is taking its 2021 event virtual and has chosen Swapcard, the leading AI-powered engagement and matchmaking platform for premium events, as the official event platform.
Online shopping ‘stopped Covid-19 from stealing Christmas 2020’
People opted to save instead of spend over key ‘peak’ retail moments in 2020, and 61% of consumers said that their Christmas celebrations would have been impossible without online shopping, according to new research.
Twitter unveils paid Super Follows: popular profiles can charge for tweets
Twitter is planning to launch a new “super follow” feature which will let account holders charge for exclusive additional content.
Cool or creepy? MyHeritage offers deepfake tool to reanimate dead
Genealogy service MyHeritage has launched a Deep Nostalgia” feature to bring the past to life, make it appear as though individuals in old photos are looking around, blinking, and even smiling.
More Brits see household income decline during winter lockdowns
Over one third of British consumers (35%) faced a decline in household income, up from 29% in September, according to new research.
Almost a quarter of UK shoppers use social commerce: rapid growth driven by UGC
Almost a quarter (23%) of UK shoppers are now using social media to discover new products, making it apparent that social commerce, rich visual content and virtual storefronts are the future of any ecommerce strategy.
COVID-19’s impact on gaming: Weekday sessions overtake weekends
Gamers are now playing more games during the weekdays throughout all of 2020, with the difference between weekday and weekend gaming increased by 52%, in weekday gaming’s favour, according to new research.
Top 25 global retailers: Amazon No.1 with $1.63tn market cap
Covid-19 reshaped the landscape for many industries and e-commerce sites benefitted from the sudden influx in e-commerce activity.
‘Shoppertainment’ is the next frontier of ecommerce in Europe
A majority (70%) of surveyed consumers expressed interest in “Shoppertainment” and almost half of those surveyed have increased their consumption of shoppertainment content as a result of COVID-19.