Posterscope has launched PSMind, a new tool that uses AI and machine learning to analyse more than five million data combinations in real-time to forecast and track population movement, to inform and deliver the most effective OOH campaigns for clients.
Sheffield and London based search agency, Rise at Seven, have now expanded to the US, with plans to open Chicago office.
The National Football League (NFL) is close to signing a new rights deal that could see Amazon ‘carry many games’ exclusively on its Prime Video streaming service, according to The Wall Street Journal (WSJ).
Last week, Pinterest hosted Pinterest Presents, its first global advertiser summit with sessions in the US, UK, France, Germany, Canada and Australia, offering attendees with an immersion into its global vision to build a positive and inclusive platform.
As schools across England re-open, a new report reveals the true impact of the pandemic on students over the last 11 months – with four-in-five (80%) teachers and two thirds (65%) of parents asserting that the loss of effective teaching time due to Covid-19 will have a long-term impact on pupils’ education.
Shutterstock has launched “All The Best Artists,” its first artist-focused brand campaign that seeks to highlight the diverse talent within its global community of 1.6 million creators.
Sexual wellbeing brand and online retailer Lovehoney has partnered with digital commerce agency, Astound Commerce, to create a new mobile-first platform.
The pandemic has seen some retailers attract Black Friday volumes online every day, but this is an increase that doesn’t necessarily convert to a rise in conversion. James Brooke, founder and CEO at Amplience looks at how retailers must prepare for a digital only world, and find an efficient way to change the customer experience, … [Read more…]
In a massive shake-up for the global advertising industry, Google plans to stop selling ads based on individuals’ browsing across multiple websites, instead developing methods to target ads without using individual browsing histories.
Amazon has opened its first UK-based till-free store in Ealing in west London – but already has plans to expand with dozens more in the country.