Bauer Media Audio launches ad network across Nordic regions
European commercial broadcaster Bauer Media Audio is launching a new digital audio advertising network across the Nordics.
Author: Robin Langford
Anti-social media: survey reveals consumers’ pet peeves when it comes to online advertising
While Facebook had the most successful advertising (43%), it also had the most annoying ads (41%), according to new research.
TikTok expands brand safety partnership with OpenSlate
TikTok and OpenSlate have expanded a brand safety solution to new markets across the globe.
Lack of quick-pay options at check-out ‘is costing retailers conversions’
Poor checkout experiences, including a lack of one-click or quick payment options, risks losing retailers hard won online conversions, according to new research.
Inskin unveils new conversational advertising feature with Cavai
Conversational advertising platform, Cavai, has struck a new partnership with Inskin, a provider of high impact digital display advertising.
Two thirds of website traffic now comes from mobile
Nearly two-thirds (64%) of total website traffic came from smartphones in 2020 — up 16% from 2019 — according to a new global study of 20 billion web sessions.
Lost in data: over three quarters of Brits don’t feel in control of their online data
Over three quarters (76%) of Brits don’t feel in control of their data online, also citing concerns over how it’s being collected, according to new research.
Most consumers prefer to buy from brands committed to ‘socially conscious’ causes
A majority of consumers are highly influenced by a brand’s purpose and impacts consumers’ buying decisions and feelings about products, according to a new study.
Members-only marketplace Dezerved debuts with Miles & More for new twist on loyalty points
Dezerved, a new members-only online marketplace has launched in partnership with Lufthansa’s Miles & More to connect loyalty program customers with exclusive offers from luxury brands, including Farfetch, Sony and Fitbit.
Influencer marketing trends: Nike and Adidas ‘unable to compete with challenger brand Gymshark’
Some of the biggest brands such as Adidas have failed to compete with newer and emerging brands such as Gymshark and MyProtein in their Instagram marketing strategy, despite their colossal brand loyalty and budgets, according to new research.