Guest comment: Why it’s time to automate promotions management

Guest comment: Why it’s time to automate promotions management
Guest comment: Why it’s time to automate promotions management

Robin Coles, MD EMEA, XCCommerce looks how automation can enable retailers to create the personalised and responsive, omni-channel promotions needed to engage with an increasingly dispersed customer audience while removing the lengthy, manual fix process that currently characterises promotions.