Sleeping habits: 23% of Brits shop in bed
With mobile usage on the rise, 23% of Brits now admit to using their smartphone to shop while in bed, according to new research.
Author: Robin Langford
Mobile apps trends: Casual games dominate (but core games generate more revenue)
Games dominate the mobile apps business, especially when it comes to revenue, according to new research.
Goal and TikTok partner for Football talent showcase NXGN 2021
TikTok has partnered with Goal for its NXGN 2021 awards, which showcases young emerging talent in the football industry.
Mobile advertising trends: Google leads in scale, while Facebook dominates quality
Google and Facebook continue to dominate globally as the top two media sources in mobile advertising, especially in terms of user retention and in-app purchasing, according to new research.
Guest comment: Hybrid working is not a tick box exercise
Offices are opening their doors soon – and business leaders need to start planning. Ashley Carr, Founder and Managing Director of Neo PR, a B2B technology PR agency, explores why active management will be vital to achieving successful hybrid working, not only for employees but also with clients and suppliers – and why it’s important … [Read more…]
Women’s History Month: The challenges and opportunities for women in cybersecurity
The number of women in Cybersecurity is increasing rapidly, but this doesn’t take away from the challenges as studies show the number of women currently working in cybersecurity is only 20%. Gigi Schumm, SVP World Wide Sales, ThreatQuotient, looks at the future of cybersecurity, and offers advice to women looking for a career in cybersecurity.
Most Reach staff ‘to permanently work from home’
The Daily Mirror and Daily Express owner Reach is to close dozens of local newsrooms and one central London office, in a blow to regional newspapers.
The video on demand landscape in 2020: audiences embrace streaming and fragment across OTT environments
2020 saw subscription video on demand (SVOD) viewing time skyrocket by 43%, according to new data from Samsung.
20% of ads on pirate websites place consumers at risk
A fifth (20%) of ads on pirate websites globally present a threat for consumers, with a high volume of ‘malvertising’ and fraud (13%) and adult content (7%) found within them, according to new research.
Rakuten Advertising tackles wasted advertising spend with new campaign
The guide, titled “Connecting in the Moment”, describes how audiences go through their daily lives experiencing a collection of different “Moments”. It uses this as a lens to discuss topics including: • How to find a Moment and smartly spend your advertising resource. • Understanding the psychology of a Moment and how to appeal to … [Read more…]