Global ad spend up 50% on Facebook and Instagram
Global ad spend on Facebook and Instagram increased 50% year-over-year, demonstrating more than simply a “pandemic bounce-back” for ad spend, according to new research.
Author: Robin Langford
The social Olympics: Tom Daley tops list of biggest influencers on Team GB
Team GB diver Tom Daley not only won his very first Olympic gold in Tokyo but also on Instagram, topping the podium as the athlete that gained the most followers over the course of the games.
TikTok and Publicis share ecommerce insights with new social shopping partnership
TikTok has struck a global partnership with Publicis Groupe to help brands tap into emerging shopping trends on the popular video sharing app.
How to use the summer of sport in your marketing to drive greater customer engagement
The summer of sport presents a great marketing opportunity, but do brands risk alienating audeinces by relying on visuals of toned, young athletes? Jacqueline Bourke, Head of Creative Insights EMEA for iStock, highlights that the Olympic Games offers a great opportunity for businesses to celebrate togetherness and be more relatable by showing people of all … [Read more…]
IAS teams with Global Disinformation Index to help brands avoid misinformation
Integral Ad Science (IAS) has announced a new partnership with The Global Disinformation Index (GDI) to transform how brands can avoid misinformation.
DoubleVerify boosts brand safety tool for advertisers on YouTube
DoubleVerify has enhanced its Brand Suitability Tiers, including an extension of their YouTube offering, an introduction of DV’s Brand Safety Floor as a turnkey option and a new tiered category.
Remote working continues post lockdown: Telecoms trading volumes almost double pre-Covid levels
A gradual return to the office has had little to no impact on business investment in virtual collaboration technology according to new data from Tradeshift, which found telecoms spending is almost twice as high as it was prior to the pandemic.
B2B marketing trends: Low brand awareness ‘much bigger barrier to growth than brand rejection’
Low brand awareness is a significantly bigger barrier to growth than brand rejection, according to new research.
Australia’s biggest buyout: Jack Dorsey’s Square buys Afterpay
Financial payments firm Square has bought Australian buy now, pay later; firm AfterPay for $29bn, as the company looks build out its global payments empire.
AA/WARC: UK adspend ‘to grow at fastest-ever recorded rate’
UK adspend will grow by 18.2% this year to reach a total of £27.7bn, by far the highest growth on record after the Covid-19 pandemic caused the market to plummet last year, according to new data.