Just 17% of enterprise marketers ‘well equipped to understand Marketing Automation or Marketing Cloud’
There is a significant gap in knowledge of Marketing Automation or Marketing Cloud (MA/MC) among marketers, according to new research.
Author: Robin Langford
Lotame gets ten data partners for Panorama ID cookie-less ad tool
Lotame, has announced that 10 leading data partners including digitalAudience, DTScout, and ShareThis will support Lotame Panorama ID, the first global, people-based, privacy-compliant and interoperable identity solution for a cookieless open web.
Diversity media network Brand Advance extends partnership with Brand Metrics
After a year of working closely together and demonstrating the effectiveness of its digital campaigns, Swedish tech company, Brand Metrics, is bolstering its relationship with diversity media network, Brand Advance.
Zefr signs Mitsui video data partnership in Japan
Zefr will work in collaboration with Legoliss Inc., a subsidiary of Mitsui that supports data-driven marketing, as well as a number of agency partners to deliver brand suitable video advertising products for the market. As part of the partnership, Mitsui is making a strategic investment in order to accelerate Zefr’s growth in the market. According … [Read more…]
SpotX integrates TVSquared for global CTV measurement
TVSquared has been selected by SpotX, the leading global video advertising platform, as a preferred measurement and attribution partner to power transparent, real-time analytics on delivery, audience, and outcomes for national, regional, and local connected TV (CTV) campaigns.
Criteo launches targeting ad solution for a post-cookie world
Criteo has launched a contextual advertising solution, paving the way for marketers to continue to drive and measure advertising revenue via first-party commerce data.
MediaCom launches new creative and gaming services for advertisers
MediaCom is launching MediaCom Creative Systems, bringing together media with data and tech-enabled creativity to drive brand relevance and accelerate growth for its clients.
HUMAN disrupts massive CTV ad fraud operation
HUMAN (formerly White Ops) has discovered a new botnet which is defrauding the connected television advertising ecosystem.
Ecommerce apps: Mixing gaming and shopping boosts monetisation for big brands
Brands are finding that in-app gaming experiences are a successful form of monetisation, according to new research.
Third of UK shoppers feel guilty for shopping at Amazon (but keep coming back for price and convenience)
UK consumers experience guilt after shopping with online giant Amazon, but cheaper prices and quicker delivery times keep them going back for more, according to new research.