Reddit launches in-house creative strategy agency for advertisers: KarmaLab
Online community Reddit has launched its own in-house creative strategy agency, which will provide assistance for businesses looking to tap into Reddit for promotions.
Author: Robin Langford
The Famous Grouse expands ‘The Spirit of Rugby’ campaign
The Famous Grouse has kicked off the next instalment of ‘The Spirit of Rugby’ campaign with co-created content by RugbyPass and News UK, strategised by Zenith.
TikTok UK user numbers ‘will surpass 13 million this year’
Tiktok users to surpass 13 million people, overtaking Pinterest, LinkedIn, and Twitter in terms of share of social network users by 2022, according to new research.
Future plc buys Marie Claire US
Following the acquisition of the Marie Claire UK and other women’s lifestyle brands from TI Media in April 2020, Future plc has now acquired Marie Claire US.
The Digital Divide: Discord between marketers’ actions and consumers’ behaviours
In the ever-evolving digital landscape with increasing online channels, most UK marketers (83%) are struggling to establish a unified customer experience when so many have multiple identities, according to new research.
Edit Kin + Carta partners Microsoft for new customer journey services
Edit Kin + Carta has joined Microsoft as an official agency launch partner for its new Customer Journey Orchestration (CJO) capabilities, which are now available for the Microsoft Dynamics 365 Marketing platform.
Kinguin transforms online customer experience with Google Recommendations AI
Digital marketplace for gamers Kinguin has integrated Google Recommendations since it launched last year.
DivideBuy and musicMagpie launch mobile phone rental technology software
LendTech provider, DivideBuy has partnered with musicMagpie to support the launch of a new cloud-based rental technology platform.
72% of consumers ‘concerned their data is misused’
It is more important than ever for businesses to align their ethics and values with those of their customers and be upfront about the use of personal data, a new study has found.
Sky Media launches pilot Shoppable Ads campaign with Sky Mobile
Sky Mobile’s addressable TV ads will feature a unique QR code that drives TV viewers online to the brand’s website. Adding a QR code to a TV advert itself may not be new, but combining shoppable functionality with Sky Media’s market-leading targeting and measurement analytics makes it a real game changer for brands. Following the … [Read more…]