Author: Robin Langford
Shopping on TikTok sees 553% increase during the pandemic
The study, from Bazaarvoice’s Influenster community also reveals that 79% of shoppers are more influenced to shop via social media now, compared to pre-pandemic. Key findings • The platforms to watch: Instagram is ahead in the social commerce game, with 64% of consumers shopping from the platform in the last year, followed by Facebook (45%) … [Read more…]