Zopa ad campaign ‘turns the banking industry on its head’
Zopa has launched its first campaign since its digital bank last summer and focuses on our approach to putting customers first to create simple and fair banking products with a difference.
Author: Robin Langford
MediaCom and BLINK launch ‘Innovation Slam’ event
With the pandemic severely challenging brands to adapt, create and implement new and innovative marketing campaigns at short notice, MediaCom and BLINK have launched the Innovation Slam, a new annual event designed to help clients understand what innovation looks like to them.
UK tech sector ‘has grown tenfold in last 10 years’
The UK tech industry has expanded 10 fold in the last 10 years, enabling the creation of hundreds of fast growing tech companies that are set to challenge Silicon Valley in the coming decade, according to analysis by Dealroom.co and the Digital Economy Council.
Mixed results for online sales in first month after non-essential retail reopens
One month on from non-essential retail reopening, early data shows online sales have declined by 6% against the previous month. Sales typically decline by just 3% at this time of year, indicating that customers are diversifying their spending.
Channel Factory launches ‘The Conscious Project’ to address bias in advertising
In response to data showing how common elements of advertising may unintentionally perpetuate racial, gender and other forms of bias and hurt various content creator cultures, Channel Factory, the global brand suitability and ad performance platform for YouTube, today announced the launch of The Conscious Project.
Criteo buys Mabaya to boost retail media tools for advertisers
Criteo has acquired Mabaya, a retail media tech company for major ecommerce marketplaces round the world.
Going DTC? 5 ways to optimise your on-site experience
Looking to take advantage of the ecommerce surge caused by the ongoing pandemic, many brands such as Nivea are preparing to launch a Direct-to-Consumer (DTC) site for the first time. But with so much competition, getting it right is key. Jack Wearne, CEO of Ve Global looks at how to optimise your on-site experience if … [Read more…]
Interview: Emily King on SaaS marketing strategies
Software as a Service (SaaS) has taken over the business world, with the market doubling in size as companies across different verticals discover the benefits of cloud-based tools that offer convenient access to advanced capabilities. Emily King, Commercial Director at digital performance marketing agency, Tug, discusses how SaaS companies can overcome marketing complexity.
Top 100 UK brands: NHS storms into charts after pandemic
The NHS now ranks higher than Google, Netflix and Apple in UK brands following the pandemic, while Amazon retains the top spot, according to a new survey.
Abel & Cole launch new app to boost customer retention
Organic grocery business Abel & Cole has launched a new consumer app to enhance its overall customer experience.