Thunderhead launches AI tool for journey-driven engagement
Ad tech firm Thunderhead has launched a new suite of journey-based AI capabilities named ThunderBay.
Author: Robin Langford
MediaCom partners with Luke Shires Marketing to innovate UK Theatre & Arts sector
MediaCom UK’s The Entertainment Division (TED) has partnered with theatre and arts marketing company Luke Shires Marketing (LSM).
Smart ID: iProov provides biometric technology for Estonia’s digital identity programme
Secure authentication provider iProov has taken its technology live in Estonia’s state-certified digital identity programme.
Travel bans and remote working: Twitter, Amazon and Google take Coronavirus precautions
Major corporations around the world, including Twitter, Amazon and Nike are putting in place extra measures to try and limit the spread of novel coronavirus.
Ad fraud threat alert: the 404bot scheme stealing your media spend
A new ad bot scheme is posing a threat to advertisers worldwide, by generating fake browser data and creating fabricated URLs to their media spend, according to new research.
Highest paid YouTube influencers: The 7 year old earning over $70,000 per day
As YouTube influencers get more popular, new research reveals the highest paid social media stars on the platform.
Savoury pastry brand Higgidy appoints Kazoo to run its Pie Week PR campaign
Savoury pastry brand Higgidy, has appointed Kazoo Communications to run its Pie Week PR campaign this March.
Croatian media giant Styria picks Permutive for data management
Publisher focused ad tech firm Permutive has been appointed bythe largest media company in Croatia, Styria Croatia – part of the Styria Media Group – to increase its targetable inventory and drive personalised advertising.
Enterprises failing to adopt digital first strategies for global expansion
The majority of brands are still ignoring the benefits of a digital-first globalisation strategy, and instead focus their efforts on deploying a local sales team when entering new markets, according to new research.
Fighting keyword censorship: Mindshare and Skyy Vodka pilot LGBTQ friendly ad marketplace
Mindshare is developing a private marketplace in the US and UK, an initiative to help LGBTQ media titles win a greater share of advertising investment, with Skyy Vodka one of the first clients to sign up.