Author: Robin Langford
Virtual concerts and games: Most consumers ‘crave live streams of postponed events during national lockdown’
The findings from GlobalWebIndex also reveals that just 5% of consumers across the globe thought the Olympics should go ahead in the current situation anyway. Nonetheless research finds the prospect of live-streamed sports events and music concerts is growing rapidly – over 4 in 10 are interested in watching them. Unsurprisingly, fans of each entertainment … [Read more…]
Advertising in a lockdown: What consumers expect from brands during the Covid outbreak
As more countries across the world impose lockdown restrictions to fight the spread on the Coronavirus, how is consumer sentiment towards brands and advertising changing? New research from Global Web Index looks at key markets across the world to uncover why people expect brands to help more and advertise less.