Do contextual ads work? Neuroanalytic study proves they are more memorable
Ads with the most contextual relevance got 43% more neural engagement and 2.2 times better ad recall from viewers, according to a new study.
Author: Robin Langford
Online retailer donates 5,000 compression socks to help Scotland’s nurses fight fatigue
Glasgow online travel accessories retailer Trtl, whose sales have dropped 95% in the past two weeks has donated 5,000 pairs of compression socks to help Scots nurses combat Covid-19.
Microsoft buys Affirmed Networks to boost 5G
Microsoft has bought Affirmed Networks, a company that provides networking solutions for telecom operators, with a ficus in 5G and edge computing.
Virus shutdown ‘makes content marketing more important than ever’
As the coronavirus shuts down major trade shows, industry gatherings and customer events around the world, digital content has become indispensable in driving business opportunities, market education and customer engagement in 2020, but many firms aren’t keeping pace.
Gen Z ‘prefers YouTube over TV and Netflix’
Gen Z favours watching YouTube over TV and other streaming platforms, with 33% of respondents admitting they had gone on to purchase something having it featured or reviewed on YouTube, according to new research.
Poor eCommerce planning and execution will cost direct to consumer brands £304k in 2020
The research, from Greenlight Commerce and BigCommerce, questioned 100 UK-based eCommerce decision-makers within the D2C sector, found that brands expect to waste £146k on poor eCommerce planning and £158k on poor eCommerce execution next year. The survey finds that D2C retailers expect to allocate £1.198m on eCommerce projects in 2020, but almost a third (31%) … [Read more…]
Alexa and Google get Midwife Voice Skill from Tommy’s and Mindshare
The skill, initially available on Google and Amazon smart phones and speakers, is able to answer a wide range of personal questions surrounding pregnancy that can cause many pregnant women anxiety or embarrassment. With coronavirus a huge concern now and in the coming months, the Tommy’s Skill enables parents to ask specific questions about how … [Read more…]
UK tech industry ‘will hold strong in the coming months’
The data, from global recruiter Robert Walters, indicates that in Q1 of this year, permanent job vacancies in the tech sector increased by +32.56%, and contract tech roles increased by +48.27% – when compared with the same period last year. Ahsan Iqbal, Director of Technology at Robert Walters comments on the findings: “At the moment, … [Read more…]
Millennials and Gen Zs’ search privacy perceptions are changing
WebMD is a millennial’s frequent companion in the best of times, but with a global pandemic raging, Coronavirus searches are breaking records. But is our health search data private, and do we care if it’s not? New research looks at how younger web users are protecting their privacy when searching online.
Sustainable fashion gains momentum but fast fashion still reigns with UK influencers
Sustainable fashion has seen a surge in interest with influencer mentions increasing by 55% and mentions of secondhand fashion increasing 137%, but fast fashion remains as big as ever with UK influencers, according to new research.