Amazon blocks Google’s new cookieless tracking system FLoC
Amazon websites are blocking Google’s tracking system FLoC (Federated Learning of Cohorts) according to a new report.
Author: Robin Langford
EU approves UK data adequacy
The European Union has approved plans to recognise UK data protection standards as aligned to those that apply in the EU.
63% of retailers aim to ‘hybridise’ in-store and online shopping experiences for customers
Despite store closures, there are positive signs that retailers are planning to invest in-store and hoping to reignite demand through closer digital integration, a new report has found.
TikTok launches #CreativityForGood challenge ahead of Cannes Lions Awards
To coincide with the Cannes Lions awards festival, TikTok is launching a promotion called #CreativityForGood, which will invite people to create a TikTok-style campaign or advertisement for a cause they care about.
The impact of marketing on pride month: Searches up 100% since 2008
As the country marks the start of Pride Month 2021, digital marketing agency, AccuraCast, has released findings into how the level of awareness around the month has grown over the past 13 years.
Amazon’s early Prime Day ‘set to outperform pre pandemic numbers’
There has been elevated levels of mobile shopping heading into this year’s Prime Day as pandemic-habits hold strong and predict that Amazon’s Prime Day will outperform its pre-pandemic numbers.
Pinterest rolls out more shopping and AR features
Pinterest is rolling out its shopping list feature to more countries, letting people shop directly from pins and boards, in addition to offering real-world inspiration using the integrated Lens camera feature.
Ad targeting shake-up: Google to work with UK regulators to stop Chrome tracking tech
The UK Competition and Markets Authority has announced it will take an active role in developing Google’s plans to prevent websites tracking Chrome users.
Google Cloud revamps with ‘WorkSpace for Everyone’ tools for work and schools
Google Cloud has launched a series of updates that build on Google Workspace’s vision to deliver a single, connected solution to people across home, school and work.
Warner Music develops Instagram filer for new Coldplay single launch
Warner Music is working with the creator of Viral Spark AR, Paige Piskin, to create Coldplay’s first Instagram filter to promote the band’s latest single.