SEO world rankings: Wikipedia and YouTube in fight to dominate Google searches globally
Wikipedia is the most visible website in Google’s organic search results globally, but YouTube is catching up very fast according to new research.
Author: Robin Langford
Online food revenues rise by 75% amid Coronavirus lockdown
Ecommerce revenues and conversions for Food, Electronics and Home goods have seen a rise due to the impact of Covid-19, while the hardest hit verticals have seen a 15% decrease in revenues, according to new research.
Just 1 in 4 businesses ‘confident they can last 6 months’
Many businesses are not confident that they will survive the economic impact of the lockdown, according to new research.
Programmatic marketing trends: Media buyers want more direct paths to inventory
Advertisers and agencies want more direct ways to purchase premium inventory as supply path optimisation (SPO), brand safety and transparency issues continue to be a concern, according to new research.
Vast majority of business owners hurting due to Coronavirus outbreak
Around 87% of business owners say their businesses are hurting from the coronavirus, according to WalletHub’s new Coronavirus Small Business Survey.
Email open rates soar 25% due to desktop browsing from home workers
The data comes from the Covid-19 Retail Pulse from BounceX soon to be Wunderkind. a new fortnightly data-backed report, based on insight from tens of thousands of customer data points. This rise is because usually users are mobile, which leads to more transient, distracted browsing as part of the shopping journey. As more shoppers become … [Read more…]
Nearly half of all US advertisers have stopped campaigns already in progress due Coronavirus
One-third of US advertisers have cancelled at least one campaign before it started in response to the pandemic, according to new research.
Brand action in a Pandemic: 20 examples of brands helping the community
The Coronavirus outbreak has forced brands to entirely change their marketing plans. But just how do you run a marketing campaign during a global pandemic when your customers (and staff) are locked down at home? Here are several examples of companies who are stepping up, giving back, and transforming in order to deliver value to … [Read more…]
Newspapers could lose £50m in online ads as brands dodge coronavirus articles
UK newspapers are set to lose as much as £50m in online advertising revenue as brands use so-called blacklists to prevent their ads appearing next to stories about coronavirus.
What do locked down Brits want from brands? Helpful info and community support
People in the UK are seeking clear, no-nonsense advice and support from public institutions and brands during the Covid-19 lockdown, according to new research.