Keyword advertising: 60% of content containing COVID-related keywords is brand safe- study
Keyword-based safety strategies are unduly denying brands access to vast viable ad inventories during the Covid-19 pandemic, according to new research.
Author: Robin Langford
Guest comment: Customers are in the driving seat as brands trail behind on eCommerce
With ecommerce more important than ever before, measuring how customers feel will become a big part of eCommerce strategy in the year ahead. Kevin Murray, managing director at Greenlight Commerce looks at why retailers must focus on customer experience to boost sales.
Twitter co-founder donates $1bn of personal wealth to coronavirus relief
Twitter CEO and founder Jack Dorsey is committing 28% of his personal wealth to coronavirus relief through his philanthropic fund.
Only 5% of Brits want brands to ‘pause advertising altogether’ during Coronavirus pandemic
Almost half (42%) of UK consumers want ads to make them feel more informed during the COVID-19 pandemic, but only 5% of Brits would like brands to pause their advertising altogether, according to new research.
Guest comment: The use of cash after COVID-19
While there is no convincing evidence that cash can carry COVID-19, the possibility has certainly caused mass fear and created a rise in contactless and digital payments. The move away from cash is has long been coming but it wasn’t going to disappear completely anytime soon. Bernard Foot, Strategy Analyst at Payment HSM as a … [Read more…]
41% of consumers delaying major purchases due to lockdown
Over two-fifths (41%) of UK consumers are delaying major purchasing decisions due to the Covid-19 pandemic, with white goods, cars and properties being the top purchases being delayed.
How is online advertising changing during the Covid-19 pandemic?
Advertisers shouldn’t have an all or nothing approach during the Coronavirus outbreak, instead they need to refine the precision of brand safety and communicate more with publishers to use more contextual solutions, according to new research.
Covid-19 outbreak: Google releases global location data to help health authorities monitor local behaviour
Google says its release of location data will assist local health authorities better understand how effective social distancing measures are in a given community. Google has publicly released a series of COVID-19 Community Mobility Maps, utilising location history data from users around the world to present insights into how people are moving around local communities. … [Read more…]
Guest comment: Avoiding the pitfalls of brand purposefulness
Consumers are growing tired of companies making what they see as empty pledges to keep up with current trends. Matt Cross, Head of B2B (EMEA) at Hotwire, looks at how brands can avoid slipping up when it comes to businesses sticking to pledges they make publicly.
P&G teams up with Tik Tok star for #DistanceDance campaign
Procter & Gamble has teamed up with social media influencer Charli D’Amelio to promote a different kind of dance challenge: the “distance dance.”