Facebook takes on Amazon with online shopping platform
Facebook and Instagram have launched a new ecommerce platform, letting people set up a single online store to sell products, with no fee.
Author: Robin Langford
Data to drive marketing agendas in times of uncertainty- Salesforce report
Marketers’ initiatives planned for the start of this year have been flipped on their head since the COVID-19 pandemic. New research indicates that personalised, empathetic engagement is now front of mind for marketers in this rapidly digitally accelerated climate.
Uber cuts 3,000 more jobs as gig economy suffers in lockdown
Uber is cutting a further 3,000 jobs as the ride hailing app is hit by the second wave of major lay-offs at the company in just two weeks.
Meaningful marketing during Covid-19: How can brands adapt in a culturally relevant way?
This pandemic is the first worldwide crisis taking place in an era of ‘viral’ content sharing and accelerated marketing landscape. Katrina Russell, Project Director at Sign Salad, explores how specific brands, from Crocs to Oatly, have adapted key visual and language cues convey the changing cultural meanings of a brand’s values and build connections with … [Read more…]
Aldi teams up with Deliveroo for home delivery trial
Aldi has announced the trial of a partnership with Deliveroo, to offer home delivery of its goods in Nottingham.
Building influence: How online retailers can effectively work with content creators
Jennifer Quigley-Jones CEO and founder of YouTube Marketing agency Digital Voices looks at the best ways ecommerce brands can benefit from the huge rise in interest in online video.
MAOAM teams with Dick and Dom to set ‘Mischief Missions’ for locked-down parents and kids
Fruit chew brand MAOAM has launched an online hub encouraging parents to embrace mischievous play at home with their kids.
Online toys and games retailers see revenues quadruple during lockdown
The research, from Fresh Relevance, indicates that the toys and games online retail sector has seen revenues quadruple during lockdown, whilst the gifts sector, tobacco and vaping, food and drink, books and film, and the home and garden categories all experiencing double normal revenue. The findings, taken from a sample of 278 businesses within Fresh … [Read more…]
Campaign of the week: Ikea assembles playforts for locked down families
Ikea’s newest social media campaign for the quarantine era helps families turn lockdown into adventures buy turning the retailers furniture in makeshift tents and castles for playtime.
Meme wars: Facebook buys GIPHY to boost visual chat tools for Instagram
Facebook has bought GIPHY, a popular website for making and sharing animated images, or GIFs, and will integrate it with its rapidly growing Instagram photo-sharing app.