Guest comment: Why email marketing is thriving, not dying

Guest comment: Why email marketing is thriving, not dying
Guest comment: Why email marketing is thriving, not dying

Since its inception, email marketing has never truly been seen as fashionable. But it works. For many businesses, email still remains one of the valuable and impactful tools in the marketing mix. Phill Manson, Director at PAASE Digital discusses exactly why email marketing is thriving, not dying.

Top video marketing tips: It’s time for advertisers to go ‘over the top’

Top video marketing tips: It’s time for advertisers to go ‘over the top’
Top video marketing tips: It’s time for advertisers to go ‘over the top’

Over-the-top (OTT) advertising complements linear TV campaigns and to answer advertisers’ need for premium video content, flexibility and outcomes delivery. Kevin van der Straat, Director Global Solutions & Innovation at Xaxis, outlines the growing opportunity for OTT advertising and the rewards that can come with it.