CRM software firm Salesforce has outlined how it is undergoing a ‘global reopening’ in its offices, with a 3-stage approach, including new strategies like Volunteer Vaccinated Cohorts. Brent Hyder, president at Salesforce, offers a guide on how one of the biggest players in digital is adapting to the ‘new normal’.
Online communities have become a more powerful global cultural force than ever. But how can brands participate in these conversations? Will Cady, Global Director of KarmaLab, Reddit’s in-house creative strategy agency, looks at how brands can best engage with online communities.
When British audio social network app, WOLF (The World’s Online Festival) launched its rebrand last year, the business had no idea what was about to happen. Just weeks after bringing WOLF to market a global pandemic was declared. However, what could have been deemed disastrous timing, wasn’t. The company’s revenue went up by 300%, exceeding … [Read more…]
What is the future of remote work in a post Covid world? Colin Abrey, Vice President, Channel Sales for the EMEA region at Nextivity looks at the growing demand for flexible office space and coworking facilities in the aftermath of the pandemic.
“Accurate site surveys are pivotal to planning, designing, commissioning and maintaining a robust communications network, yet the majority of businesses don’t carry them out due to cost and complexity”, says Stuart Waine of Spry Fox Networks.
Customer identity and access management (CIAM) is essential for any business. From a customer’s point of view, the right solution enhances digital experiences by providing significantly better onboarding, personalisation, omnichannel experiences, and privacy controls. Darshana Gunawardana, Associate Director/Architect at WSO2 discusses how CIAM works and the benefits it provides in the 4 stages (awareness, consideration, … [Read more…]
Tom Acland, CEO at 3DEXCITE, looks at how businesses can use technology such as AR/VR to transform the customer journey.
With the incoming demise of the third-party cookie, identifying indivdual users is about to get a whole lot more difficult, and there are seemingly hundreds of solutions claiming to offer the panacea to fix it. Florian Lichtwald, Managing Director and Chief Business Officer at Zeotap looks at the six categories that advertisers should consider, from … [Read more…]
There has been a lot of discussion recently around the “death of cookies” and what this means for digital marketing. The proposed restrictions around 3rd Party cookies on Google Chrome have provided added urgency to the debate. Nick Yang, Senior Expertise & Innovation Manager at data company fifty-five looks at how what brands should do … [Read more…]
The pandemic has accelerated digital transformation initiatives in the health and wellness industry, via apps and wearable devices which are at the forefront of innovation. Asanka Abeysinghe, Chief Technology Evangelist at WSO2, discusses how new technologies are aiding the healthcare industries with new innovative ways of using data and other physical technologies.