Justin Pike, MYPINPAD’s Founder and Chairman explains why payments can be made much simpler to the benefit of everyone and wants to talk about some of the less visible, but no less significant aspects of software-based payments: platforms, pricing and infrastructure.
Identity in advertising is evolving rapidly with deprecation of third-party cookies, meaning content producers and distributors must find a balance between connecting identity mechanisms across platforms to offer relevant advertising, and ensuring consumers feel comfortable about how their data is processed. Emmanuel Josserand, Brand, Agency and Industry Relations at FreeWheel, believes broadcasters and premium video … [Read more…]
How can marketers help ensure their company’s resilience in these difficult times? Omar Merlo, academic director of the MSc Strategic Marketing programme at Imperial College Business School, explains that there are four main ways marketers can act.
As the adoption of AI continues to ramp up, it’s no surprise that it is becoming a key element in marketing strategies, particularly when it comes to delivering ads to consumers. However, Lucy Hinton, Head of Client Operations, Flashtalking explains why marketers must be wary of handing over all control of their ad creative, as … [Read more…]
Artificial intelligence has come a long way and made its way to copywriting. But how effective is AI in content marketing? Stefanie Siclot at Growth Rocket outlines the pros and cons of AI copywriting in business marketing.
Ashley Carr, Managing Director and Founder of Neo PR discusses how workplace perks pre- and post-covid are changing due to employee expectation and its evolution due to the pandemic.
YouTube is the largest video publisher in the world but is still one of the hardest channels for advertisers to grasp. Stephen Emsall, Strategic Planning Director at MiQ, explains how YouTube API can help solve media wastage but it needs money, expertise and time to efficiently analyse the data.
James Rix, CEO of Crowdify Global argues how in marketers’ quest for amazing creativity to build brand awareness and reach, the technical part of the puzzle that sits behind all of this can get overlooked along the way.
The last twelve months have proven that hybrid working is doable by almost every industry. Company culture is more valuable than ever and with this being a contributing factor to employee retention strategies, Jake Werner, People Analytics Lead, North America of SplashBI discusses how a seamless return to work can be achieved for both business … [Read more…]
MarTech needs to support — not replace — the marketing strategy. As Norman Guadagno, CMO, Acoustic, says, adding more technology is not going to work if marketing forgets the importance of creating an emotional customer connection.