Zynga launches standalone game site: Branches out from Facebook
Zynga has launched a new website, giving players access to their games outside of Facebook and app stores, as the firm aims to become a standalone gaming platform.
Author: Editor
Mobile ad effectiveness: US, UK, Germany and Italy compared
Tablet and smartphone owners in Germany, Italy and the U.K. are more likely than American device owners to make a purchase online via PC after viewing an ad on their tablet or smartphone, according to a new study looking at mobile marketing trends.
Top tips: How to jump online traffic hurdles
A number of high-profile websites have failed when there has been a surge of traffic- with the Olympics and UCAS websites failing most recently. Andreas Edler, managing director of Hostway UK, looks at how such outages can lose sales and deter customers from coming back to the site – especially if it fails during a … [Read more…]
Kodak sells online division to Shutterfly for $23.8m
Embattled camera firm Kodak is close to finalising a deal with photo sharing firm Shutterfly for $23.8m, according to a report.
Shoppers ‘buy brands for pleasure rush’- study
Just 8 different emotional dimensions drive 83% of all consumer brand purchasing decisions – with Pleasure being the most important one by far, accounting for almost a quarter of all brand choices, according to a new study.
Fredhopper embarks on aggressive US expansion
E-commerce technology company Fredhopper has recruited two senior directors to strengthen its US presence, and will hire a further 14 people this year as the company plans aggressive growth in the country.
Opera ties with InMobi to bring payments to browser
Browser maker Opera Software has partnered partnership with InMobi to bring its SmartPay mobile payment platform to Opera’s more than 160 million mobile browser users worldwide.
New social network connects people via birthdays
A new social networking website, WobyCafe, has launched, connecting those who share the same birthday wherever they are in the world.
RadiumOne Labs debuts media sharing app for social networks and mobiles
RadiumOne Labs has launched its newest app Via.Me, letting uses create and share pictures, videos, audio notes, and content across multiple social networks.
Facebook Timeline profiles for brands: Manchester United and Burberry chart history on social network
Facebook has rolled out its new look ‘Timeline’ profiles to brands, with Manchester United, Red Bull, Dove and Burberry signing up as the initial partners.