Social media coupon campaigns are on the rise, but getting the strategy right is crucial to avoid the risks invovled. Oliver Felstead, Sales and Marketing Director of Coupons.com UK, explores how Coupons allow FMCG brands to engage Facebook users and encourage purchases.
Google has launched a year-long campaign aiming to encourage more Welsh businesses to get online, as figures show around 40% of small firms have no website.
With the iPad 3 set to be unveiled this week, a new survey of IT managers looks into the key problems of integrating iPads and other consumer-centric devices into the workplace.
Online video advertising company Adap.tv has launched its Adap.tv Upfront Marketplace, a media buying platform designed to simplify the process of buying future inventory across multiple screens.
Yahoo is reportedly planning a huge restructuring strategy, including layoffs that are likely to number in the thousands, according to a news report.
Many Android apps are sharing personal data with advertisers without clear consent, according to an investigation conducted by Channel 4.
Online purchase decisions can be positively and negatively influenced by displaying the Facebook and Twitter icons next to products, according to new research.
The majority (91%) of customers that use a brand via a daily deal site such as Groupon have returned for more business, or are planning to do so, according to new research.
Collective, a full service provider of media and technology solutions for display and video advertising, has appointed Dominic Woolfe to lead the newly-created Advertising Solutions Group in the role of Client Strategy Director.
US-based analytics firm Semphonic has struck a set of European partnerships as part of its general EU expansion.