How much is a ‘Like’ worth? Google’s new analytics tools measure social ROI
Google Analytics has launched a new tool called Social Reports today, designed to help marketers measure the return on investment for social media activities.
Author: Editor
Email deliverability: 17% of UK emails ‘never reach the inbox’
The number of emails reaching the inbox is rapidly decreasing and consequently, email marketers are continuing to pour money down the drain, according to a new report.
Mobile ad spend tops £203m: Brits becoming nation of ‘triple screeners’
Mobile advertising spend has grown a massive 157% year on year increase to £203m in UK, up from £83m in 2010 to £203m in 2011.
Amazon buys warehouse robot firm for $775m
Amazon has bought warehouse-robotics company Kiva Systems for $775m in cash. Amazon will use Kiva’s technology to improve productivity by bringing the products directly to employees to pick, pack and stow, according to the company.
UK online retail growth slows during February
Shoppers in the UK spent a total of £5.4bn (equivalent to £106 per person) online during February, up 10% on the same time last year, according to new research.
Daily Mail group sells classifieds site Motors.co.uk to US firm
US classifieds giant Manheim has bought Motors.co.uk, from Daily Mail General Trust (DMGT), the firm that publishes the Daily Mail and Mail On Sunday.
iPlayer debuts on Xbox with Kinect voice and gesture features
The BBC has launched the iPlayer on Microsoft’s Xbox 360 console free of charge, with plans for a launch on Sky’s Anytime platform now in the works.
Right to reply: The rise of the ‘virtual shopping centre’
The Boston Consulting Group has found that the UK’s internet economy contributed 8.3 per cent to the UK’s overall economy, and carries out far more retail online than any other economy. Adam Stewart, Marketing Director at Rakuten’s Play.com, said the move signals the rise of a new type of online shopping experience.
UK ‘has biggest internet economy in G20’
The UK has the largest internet economy in the G20 group of industrialised nations, accounting for 8.3% of its total industry, according to new research.
UK 'has biggest internet economy in G20'
The UK has the largest internet economy in the G20 group of industrialised nations, accounting for 8.3% of its total industry, according to new research.