The proliferation of marketing channels over the last five years has significantly impacted on the way consumers expect to be treated by brands, according to new research from Experian Marketing Services.
The proliferation of marketing channels over the last five years has significantly impacted on the way consumers expect to be treated by brands, according to new research from Experian Marketing Services.
Google has launched a new metric for online branding campaigns, with more emphasis and insight into how long ads have been viewed, rather than if they have been clicked.
The new crop of large display ad formats, such as ‘Billboard’ and Wallpaper’ are outperforming standard banners such as MPUs, according to new research.
Most consumers (92%) trust ‘social recommendations’ above all other forms of advertising, representing an 18% increase in 2007, according to new research.
A number of major UK retailers including John Lewis, Urban Outfitters and Amazon.co.uk are among the early adopters of major new social gifting service DropGifts, which has launched in the UK this week.
The delivery of the first batch of Raspberry Pi computers on 20th April will provide educators with massive opportunity to correct the ‘criminal’ neglect of computer technology in our schools according to Gary David Smith – co-founder of Prism Total IT Solutions.
The Premier League is commemorating its 20th anniversary with the launch of the Premier League 20 Seasons App for iPhone, iPad and iPod touch, featuring 100 of the top moments from the past two decades of top flight English football.
Betfair has launched App Cloud, a service that lets software developers build their own transactional betting websites and widgets off of Betfair’s sports exchange platform.
Google is to launch a new cloud storage service called ‘Google Drive’ next week, according to reports.