Facebook’s $1bn acquisition of Instagram startled the digital industry, but what does the future hold for the popular photo app? Rupert Staines, European MD of RadiumOne, examines the potential effect on social sharing and the backlash Facebook is facing from the Instagram community.
Ad management platform DG has launched a new tool that can trigger advertisements on second screen companion devices based on live TV content.
Last week, the Office of National Statistics has announced UK retail figures for March 2012, revealing that the value of retail sales in March 2012 increased by 5.7% when compared with March 2011 and sales volumes in March 2012 increased by 3.3% when compared with March 2011. Adam Stewart, Marketing Director of Rakuten’s Play.com, takes … [Read more…]
Germany’s largest targeting alliance is working with to develop proprietary products based on AudienceScience
Tumblr is to introduce paid advertisements on its service for the first time, as the popular social media site looks to capitalise on the 40 million blogs on its platform.
Coca-Cola has struck a promotional partnership with music streaming service Spotify, that will see the beverage giant run a social media campaign on its Facebook pages.
The rise of tablets is eating into the consumtion of other devices, with Laptops, books and desktop PCs being the biggest casualties, according to this new infographic.
Measuring the true impact of your digital marketing camapaigns can be a complex task, but are the current standard metrics the best way to measure success? Gary Angel, President of Semphonic shows how the failings in digital measurement have come to be, and how to bypass them to make your own measurement better.
Social sharing website Have You Seen has launched a new online retail platform, which it claims will ‘bring affiliate marketing to the masses’.
Oakley is developing eyeglasses that would be connected to the Internet, projecting information directly onto the lenses of the glasses, according to a report.