Leading German media group, OMS has selected StickyADS.tv as exclusive vendor for in-text video rolls.
OMS selected StickyADS.tv as a partner to benefit from video advertising in addition to their current offering.
OMS has more than 25 million unique visitors per month and this exclusive vendor partnership with StickyADS.tv will empower the company to provide in-text roll video advertising – an advanced format that allows video ads to be displayed within a text area without disrupting the user experience.
“With video advertising becoming increasingly popular amongst our clients, the advanced and premium approach of StickyADS.tv to in-text roll integration made the company a natural choice as an exclusive in-text roll video advertising partner for OMS,“ explained Matthias Wahl, Managing Director at OMS. “This innovative format will allow our clients to provide creative, targeted and engaging video ads for their audiences.”
StickyADS.tv’s in-text roll video technology helps to boost consumer engagement and aid viewability. This is critical now that the IAB has set guidelines to determine that 50% of the pixels in any given advert are located within an in-focus browser tab in the viewable space of the browser page.
“Our innovative video advertising platform uses the latest technology, including in-text roll integration, which is very effective across multiple screens,” commented Marco Dohmen, Country Manager at StickyADS.tv. “We look forward to working with OMS – one of the largest and high-profile media groups in Germany – to deliver high-quality video advertising to their clients.”