Search portal Yandex is the leading property in the Russian Federation, ahead of Google, according to new research from comScore.
Of the 44 million Web users age 15 and older in Russia in August 2010, 34.9 million accessed the Russian search portal Yandex Sites, ranking it as the top property in the market.
Internet holding company DST, which includes, among others, Mail.ru, Odnoklassniki and ICQ, ranked second with an audience of 34.4 million visitors, followed by Google Sites with 30.2 million unique visitors.
Russian-based social network Vkontakte ranked fourth with 28 million visitors (63.6 percent reach), while RosBusinessConsulting ranked fifth with 19.3 million visitors (43.9 percent reach).
*Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
“It is very exciting to watch the developments of the continuously strong-growing Russian internet market, where many Russian-based companies still outnumber global players,” said Mike Read, SVP & managing director, comScore Europe. “The substantial growth in the Russian social media sector provides a sizeable advertising opportunity and reflects the importance of online connectivity for the Russian population.”
www.comscore.com
