Russians are the heaviest social networkers worldwide in terms of time spent per user, while Brits hold the fourth spot, according to a new study.
The data, from comScore, found that in August 2010, 34.5 million Russian internet users (74.5 percent of the online population) visited at least one social networking site.
With an average of 9.8 hours per visitor during the month, Russians spent more than double the worldwide average of 4.5 hours per visitors on social networks, ranking it #1 among all countries in social networking engagement.
Israel ranked second with an average of 9.2 hours per visitor, followed by Turkey with 7.6 hours.
Vkontakte.ru ranked as the top social networking site in Russia with 27.8 million visitors, followed by Odnoklassniki with 16.7 million visitors.
Despite Facebook’s strong leadership position both worldwide and in the majority of individual Internet markets, it ranked just fifth in Russia with 4.5 million visitors.
However, its audience has grown 376 percent in the past year, outpacing each of the other top five social networking sites in the market.
*Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs
Source: www.comscore.com
