DG has launched a new verification solution by bringing together the capabilities of MediaMind and Peer39-companies both acquired in recent years by DG.
Verification offers a third party verification to an advertiser that an ad served has been delivered in the way that’s expected – taking into account that the ad is able to be seen and that it is seen in the right context (from a brand safety perspective).
The move means that the MediaMind platform will now also have optional access to verification data within their usual workflow, bringing verification much more into the mainstream.
The new contextual verification elements of the MediaMind verification product will be powered by Peer39, the leading Brand Safety and Page Quality data provider in the RTB space. This signifies the full integration of the MediaMind and Peer39 platforms, following DG’s acquisition of Peer39.
“Marketers need to confirm the quality of ad inventory and also confirm that their ads were able to be seen,” said Ricky Liversidge, CMO at DG. “Verification is a premium data set within MediaMind Analytics, enabling clients to confirm their ads were delivered in accordance with expectations.”
Deeper integration of the MediaMind and Peer39 platforms will provide improved workflow for agency clients who want to harness verification insights for media planning purposes. The design of the verification reporting interface has been updated to share the look-and-feel of the MediaMind platform and reporting will continue to contain the option to measure viewability.
http://www.dgit.com.
