Online gift retailing is big business nowadays. This guide from search and merchandising software provider SLI outlines search and navigation tips to guide shoppers to the ideal gift and drive more customer engagement and higher conversions.
The report from SLI looks at the learned from specialty goods retailers including Aspinal of London, The Diamond Store, Harrods, Interflora,and Thompson and Morgan.
Best practices advice includes development of gift finders, creating gift-oriented refinements, incorporating seasonal and promotional merchandising banners, and site search-driven SEO landing pages.
The free industry report, available here, discusses how retailers canimprove search and navigation to make gift shopping easier for customers –such as creating gift finders, adding larger product images, and incorporating seasonal promotions into site search merchandising banners.
Retailers in the Gifts and Specialty Goods industry face the challenge of showing products to customers who are searching for a gift or items for special events, such as weddings and other special occasions, and who may not know what they’re searching for. This guide reveals how online retailers in the UK such as Aspinal of London, The Diamond Store, Harrods, Interflora and Thompson and Morgan are more effectively merchandising their products, guiding visitors through options, presenting the right items, and adding value to searches through access to reviews and ratings.
“Just as when they shop in a brick-and-mortar store, visitors often seek guidance when they’re buying gifts – and eCommerce merchants need to build this guidance into the search and navigation experience,” said Terry Costa, VP of marketing for SLI Systems. “Features such as gift finders and refinements help direct customers to the most appropriate gifts, thereby improving conversions.
“Visitors looking for gifts online need to gather a wide range of information before they make their choices and purchase,” continued Costa. “Smart eCommerce companies will encourage shoppers to stay on their sites and browse by presenting relevant options such as colours and price ranges, allowing refinements for large groups of results, and offering multiple images and in-depth product details.”
Read the full report here
www.sli-systems.co.uk
