UK video ad technology firm Unruly has expanded into Germany through the acquisition of Germany’s Shareifyoulike.
Unruly and Shareifyoulike work with advertisers and their agencies to create viral campaigns, where ads are viewed, shared and talked about on social networks, creating millions of pounds worth of marketing for brand owners.
Unruly Media, based in London’s East End, secured $25 million of funding last year, which it said was the largest ever investment in the social video sector.
London-based Unruly has been working with brands to predict the social media impact of their advertisements since 2006 and has an engaged audience of 978 million unique viewers. One of their biggest clients is the German auto manufacturer Volkswagen, known for their successful Star Wars-themed ad campaign “The Force”.
Shareifyoulike is an ad platform that pays brands and other users for sharing content such as videos or blog posts. Coca-Cola is one of their more prominent partners, and the beverage company’s “Security Cams” viral video featuring random acts of kindness was one of Shareifyoulike’s biggest campaigns.
