Google has expanded its shopping tool to mobile devices, in a move that will see sponsored listing s appear above search results on mobiles.
This new service will enable potential consumers to narrow down their searches whenever they are looking for something, and along the way, save money, too.
A simple Google search on a phone or tablet will now result in several listings popping up above the organic search results.
This ad unit is labeled as ‘Sponsored’ and displays rich product images, prices, retailers and more.
The announcement comes on the heels of Google’s recently launched enhanced campaigns, which were designed to help advertisers extend their reach across multiple screens.
“We estimate that in 2012, shopping was Google’s #3 largest search vertical, behind just finance (#1) and travel (#2),” said WordStream CTO & Founder Larry Kim. “While mobile CPC’s have historically lagged desktop CPC’s, we believe mobile clicks are worth more than desktop clicks because the intent on mobile search is stronger – the time between searching and taking action is much shorter.
“Furthermore mobile device users are aligned with higher net worth individuals. So, we expect the average cost of mobile clicks to pull even or ahead of desktop CPC’s by the end of the year. The new mobile shopping ad format provides a fantastic user experience for mobile users and is much more prominent, engaging and compelling than regular organic search results or ads.”
Read the google Shopping announcement here
