A tool that shows Facebook’s newly released local data sees Disneyland and Walt Disney drop out of the top ten US Facebook Pages
Social media analytics firm Socialbakers has released Facebook data that changes the rankings of the top US pages according to number of fans.
Recently made available to developers, Facebook Local Page Ranks breaks down the total number of fans by country and allows for comparison with Facebook pages.
While this information was once restricted to the admin section of a company’s own Facebook page, Socialbakers now offers the market’s first analytical tool which enables brands to access the data and benchmark themselves against other brands, creating a new metric for social media success.
Walmart and Target were the number one and two brands with the highest number of U.S. Facebook fans. Starbucks, Amazon and Coca Cola all saw gains in their rankings of total U.S.
Facebook fans, with 15,615,785, 14,328,145, and 11,357,588 U.S.-based fans for each respective brand, making them fourth, fifth, and eighth on the list. Disneyland,Walt Disney World and Reese’s all dropped out of the top ten.
Socialbakers CEO Jan Rezab said: “After much anticipation, we now have access to local page rankings on Facebook. We are pleased to be the market leader in offering deep Facebook analytics and know this information will serve as competitive benchmarks for marketers who want to conquer the world’s biggest social media platform. It provides companies with insights into how they are doing in various countries, so they can see the effectiveness of their campaigns or spot markets where they need to increase their efforts.”
“Brands that previously found themselves on top of the rankings in terms of fans in the U.S. have dropped,” continued Mr. Rezab. “For the first time, companies have a tool that not only shows their own place in the Facebook popularity ladder, but also that of their direct competitors and other global brands.”
Interested individuals can visit the Socialbakers site to look at the fan distribution of any Facebook pages in every country. Simply click on any page in the ranking to show the distribution of fans.
www.Socialbakers.com
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Well of course the measurements are going to show a different result. The winners in a local based scenario are going to be in the main major brands will massive local presence such as Starbucks. It’s an important reason that companies need to see social media as part of an overall mix of promotional activity with an ever-present focus on the bottom line.
Well of course the winners in this locally based scenario are going to be major brands with multiple local outlets such as Walmart and Starbucks. Disneyland has a major brand value but cannot compete in this sort of metric. No surprise there. This is why it is so important to focus on marketing in general and to use social media objectively. There should always be a focus, above all, on the bottom line. Disneyland’s costs and profits are always going to be measured differently as they do not have Starbucks’ overheads but also do not have their opportunities for profits in every location – different businesses entirely!