eBay has unveiled its new look logo, as the online marketplace looks to convey a sleek modern image awayfrom its manic auction-based origins. The primary-coloured logo has been scaled down from the manic lettering it displayed for almost two decades, and will now showcase the company’s name in a more modern way.
“Our refreshed logo is rooted in our proud history and reflects a dynamic future. It’s eBay today: a global online marketplace that offers a cleaner, more contemporary and consistent experience, with innovation that makes buying and selling easier and more enjoyable,” eBay president Devin Wenig said in a statement.
By retaining core elements like the iconic colour palette but swapping overlapping letters for characters that barely touch, Wenig said the new logo represents eBay’s connected and diverse community, which serves more than 100 million active users and 25 million sellers globally.
“The eBay logo is known the world over, so changing it was not a decision made lightly,” the president said. Still, the time felt right, as the company continues on its recent mission of turning eBay into more than an auction-style listings website.
The new emblem will go live on the website and begin to appear in advertising and marketing campaigns in mid-October. Wenig teased additional site changes, adding that “there’s more to come,” but providing no further details.
Read the official announcement here
