Yahoo and Spotify have struck a global content distribution and promotion agreement, a deal which eliminates Rhapsody as Yahoo’s on-demand music partner.
The deal will mean that visitors to the Yahoo Music site can use Spotify’s music streaming service while remaining on Yahoo.
Soon Spotify will roll out across the rest of Yahoo’s Media Network, sites and services that collectively reach nearly 700 million unique users monthly.
To increase engagement further, the companies are developing a Spotify app specifically for Yahoo that will integrate relevant original content to create a more complete experience.
This relationship is designed to drive deeper user engagement for both companies. For Yahoo!, the Spotify integration on Yahoo! entertainment sites will feature Spotify’s play button, enabling Yahoo! users to enjoy music while remaining on Yahoo!.
Likewise, the Yahoo! app, due out later this year, will further engage Spotify’s more than 10 million active users with premium original content from artist profiles to musical programs.
“At Spotify we want to light up the web with music and as Yahoo’s global music partner we’re able to reach their massive audience,” said Daniel Ek, Spotify CEO and founder.
“Delivering compelling premium experiences across screens is core to our mission at Yahoo. Spotify is the leader in the digital music field and together we can provide the ‘soundtrack’ for users around the world,” said Ross Levinsohn, interim CEO, Yahoo. “What Daniel and his team are doing is changing an industry, and we’re thrilled to be partnering with them.”
