Microsoft has announced ‘NUads’ Kinect enabled adverts for its Xbox 360, letting the viewer interact and control the experience using their bodies and voices.
NUads are set to launch in the US later this year, and work like TV ads presented through the Xbox 360 dashboard.
Viewers of the Kinect-enabled adverts will be able to choose what part of the advert they want to see using the motion or voice control.
And the brand in question will be able to collect data about the viewer based on the choices individuals have made.
The example shown takes an existing Toyota ad, and overlays a user poll.
Microsoft released a sneak peak of the first NUads via YouTube earlier this week. Watch a video explaining how the service works below.
