With Cannes Lions ending for another year, Crimson Hexagon took a look back to see which brands and agencies generated the most buzz.
Winning brands:
• Twitter’s events and live coverage of the festival earned them the most mentions on social
• KFC’s ‘we’re sorry’ print campaign not only won an award in the Print & Publishing but resonated with attendee generating over 3,700 posts
• LEGO ranked third in the social stakes, due to an award win, a strong presence from executives and a LEGO lion at the event
Agency win:
• Ogilvy was the clear winner, generating almost 9,000 social posts in comparison to 1,700 by closest competitor Droga 5 .
A word cloud of the social conversation shows top influencers as Tham Khai Meng of Ogilvy and Facebook and Vala Afshar of Salesforce.
Ogilvy was the most mentioned agency in #CannesLions thanks to winning campaigns for KFC and LEGO
