TradeDoubler and NetBooster have struck a partnership deal which will see the transfer of TradeDoubler’s assets in search to NetBooster and a strategic partnership in online marketing.
TradeDoubler’s search business manages search engine marketing (sponsored links) and search engine optimization on behalf of clients in over 20 countries, including GAP Europe, NET-A-PORTER, Interflora, and Tempur.
The agreement involves the transfer of all the search employees in six European countries from TradeDoubler to NetBooster and is expected to be completed before year-end 2011.
Under the agreement NetBooster becomes the preferred search marketing partner for TradeDoubler for both paid search and organic search optimisation while TradeDoubler becomes the preferred partner for NetBooster for services in performance marketing, such as affiliate network, campaigns and technology solutions.
By enhancing both companies’ offering, the strategic partnership will provide new and existing customers with a broader geographical footprint in and beyond Europe and greater depth of expertise in digital marketing and e-commerce.
“In line with our overall strategy the partnership will allow us to further sharpen the focus on our core business, performance based marketing. We will strengthen our leading position and this will help us deliver profitable and scalable growth in this area “, says CEO Urban Gillström.
“Our search clients as well as our employees will benefit from transferring to NetBooster where search is core to their business and NetBooster already has a leading position.”
The partnership provides NetBooster with a central London presence through which to facilitate its continued growth.
In addition, the partnership fully complements Guava, the pan European integrated digital agency of which NetBooster owns the majority stake.
The Guava brand, which represents clients such as Accor, Direct Line, Churchill and Argos in the UK, will remain unchanged.
As a result of the partnership NetBooster group would then sit in the top ten UK Search agencies by income from Search according to the 2011 NMA league table.
“NetBooster’s acquiring of the assets of TradeDoubler’s Search Business and the formation of the partnership creates a win-win for TradeDoubler’s search customers as they maintain existing account management relationships while benefitting from the increased power that a larger search marketing company offers,” said Raphaël Zier, CEO of NetBooster.
“NetBooster will now also be able to provide our customers with even greater expertise in performance marketing through TradeDoubler’s leadership in this space within Europe, as well as aiding our strategic growth.”
www.NetBooster.com
www.tradedoubler.com
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