SupersonicAds, an in-game advertising platform using virtual currency, is announcing its first institutional funding round of $4.2 million (£2.6M) led by Greylock Partners.
Through integration with the Facebook Platform, SupersonicAds provides both brand engagement campaigns and direct response offers for Facebook Credits.
The funding is earmarked to expand the international presence of BrandConnect™, the Cost Per Engagement (CPE) solution for brand advertisers utilizing virtual currency monetization in social games.
BrandConnect™ enables marketers to run video and branded widget advertising in-game in social games with a proven track record of delivering a captive and targeted audience and quantifiable marketing results.
By offering people virtual currency incentives, leading brand marketers including Kellogg’s, Hasbro, Universal Studios and Disney have experienced effective brand engagement metrics, such as:
2). Over 50% (and up to 80%) of people exposed to a campaign viewed the entire video
3). More than 20% of people who viewed a video Liked the brand on Facebook®
4). Greater than 40% of people who viewed the video later visited the brand’s website
“SupersonicAds’ BrandConnect™ enables advertisers to generate real brand engagement results in their in-game campaigns on social games with the added affectivity of a Cost Per Engagement business model,” said Marc Baylis, Account Director, Target Media, a leading entertainment-focused digital media agency.
Greylock IL partner Yoram Snir will join the board of SupersonicAds as the company closes a total of over $6 million in its total funding to date.
“Greylock Israel invested in SupersonicAds based on their proven ability to connect brands to social games,” said Yoram Snir, Partner with Greylock Israel. We are impressed with the SupersonicAds team and their traction in this newly emerging space”.
Advertisers and agencies running in-game brand engagement campaigns with BrandConnect can reach 120 million unique prospects through highly targeted campaigns on the leading social gaming publishers, virtual worlds and MMOs including Facebook, SpilGames, Digital Chocolate, Kabam, IMVU, Gaia Online, and more.
“Online advertising becomes a win-win proposition when all players in the online advertising ecosystem – game players, publishers and brand advertisers – benefit,” said Gil Shoham, CEO of SupersonicAds. “This investment from Greylock will enable us to grow our global team faster and continue to deliver outstanding results for leading brands and publishers.”
www.supersonicads.com
