M&S leads the way on Instagram in the run-up to Christmas with 497,000 followers, data from social media analytics platform Iconosquare has revealed.
Marks and Spencer has a huge presence on the photo-sharing application with 497,000 followers, with Waitrose (173,000 followers), Sainsbury’s (109,000 followers) and Tesco (108,000 followers) trailing behind.
Despite Aldi taking on high-end rivals like M&S this year by adding 200 premium products to its Christmas range, Aldi only has 21,400 Instagram followers.
By comparison, another popular discount supermarket, Lidl, has three times more followers than Aldi at 70,200 followers on Instagram compared to the likes of Morrisons (34,600) and Coop UK Food (11,200).
Top 10 influential UK supermarkets on Instagram
