In light of the Pokemon GO official launch in UK this week, Joao da Maia Jorge, founder and CEO of boomApp, offers five reasons why Pokemon GO will soon be the most used app in the UK.
With Pokemon Go officially available in the UK as of this morning, I predict it to become the app with the most active users in the UK by the end of next week.
The vast success and adoption rate of Pokemon Go has taken the world by surprise. At the start of the year many people didn’t know what Augmented Reality (AR) even was – or what it did. But now the AR-based app has 15 million downloads in the US alone and is said to be making over $1.6 million in daily revenue. This is a tremendous opportunity for marketers.
Here’s why I think Pokemon Go’s explosive growth will continue in the UK:
• Pokemon Go has recently hit the highest number of daily active users in the US, surpassing Candy Crush Saga and is on track to soon beat out Snapchat and Google Maps.
• The app itself has been downloaded on over 5% of all Android devices in the US – surpassing Tinder’s adoption rate on Monday.
• Over 60% of those who have downloaded the app in the US are using it daily, meaning around 3% of the entire US Android population are users of the app.
• Ahead of its official UK release over 3% of UK Android users have already downloaded the app and 1.6% of those are daily active users
• With almost half of the 42.4 million smartphone users in the UK currently on Android, this equates to around 600,000 UK gamers having downloaded the Pokemon Go app before its release, and over 300,000 of these being active daily users.
Mind that Pokemon Go currently makes money from in-game purchases, but this is set to change soon. Companies are looking to create sponsored locations where Go users can interact through the AR interface of the game with their in-store products and advertising.
“With the right implementation of AR technology advertisers could be given a new lease of life in an increasingly ad-blocked world – one where consumers are happy to engage with creative ad-content and one where ad-campaigns are considered a form of entertainment.”
By Joao da Maia Jorge
CEO
boomApp