Media firm Glam Media has launched GlamTV, a video distribution and advertising platform, at London Fashion Week.
Launching with exclusive coverage from the event, GlamTV will engage audiences with bespoke video content and enable publisher partners to monetise content with advertisers.
Rightster, which is providing exclusive video content from the British Fashion Council, will handle pre-roll media sales and has already secured advertising from leading brands including Johnson and Johnson and L’Oreal.
GlamTV is to launch on Glam.co.uk and with Glam Media publishers FemaleFirst, BecomeGorgeous and StyleNoir.
The GlamTV player will be available exclusively to all of Glam Media’s UK publisher partners and has been designed to be customised and embedded on their websites.
Initially themed to fashion and style, GlamTV will show a variety of programming through partnerships with leading content providers including the Press Association, Rightster and Channel Flip.
Glam Media’s in-house editorial teams will also be responsible for producing bespoke video content. In the coming months GlamTV will be expanded to feature several editorial channels such as family and parenting.
Going live at London Fashion Week, GlamTV will feature footage from the event including the Jaeger, Vivienne Westwood, Burberry and Jasper Conran shows.
The content will be provided by Rightster, who have exclusive distribution rights to the British Fashion Council’s video on demand content and The Press Association.
Additional content will be provided by member publishers including urban pop culture site That Grape Juice, who will produce live music and interviews, and influential, outspoken fashion blog Style Noir will give their verdict on the fashion highlights.
At launch, a selected group of Glam Media UK publishers will be able to upload their video content to GlamTV with the platform opened to all Glam Media’s UK publishers within the coming months. Video content uploaded to the system can be monitored by Glam Media’s editorial team, providing a brand-safe environment for our advertisers.
“The launch of GlamTV at London Fashion Week is the ideal setting for Glam Media with the company’s roots in fashion,” said Jane Loring, Glam Media’s UK MD, “Working with renowned content providers with unparalleled access to major events alongside our own editorial team and publisher partners, GlamTV will be an exciting and unique video offering that our avid online female audience will love.”
“Our ambition is that GlamTV will quickly gain momentum throughout the year as publishers, bloggers, brands and content providers take advantage of its reach to women online. The GlamTV player is simple to embed and easy to add content which should fuel its take up and success.” Loring added.
Glam Media is hosting a blogging suite throughout London Fashion Week where GlamTV will be demonstrated. Lipcote and Toni and Guy will be on hand at the suite offering make-up and hair treatments to guests.
Glam Media creates and serves bespoke advertising solutions across more than 2,000 female and men’s interest and lifestyle blogs and website partners, reaching more than 195 million users worldwide (comScore, December 2010).
www.glammedia.com
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