Millenial media has updated its software development kit (SDK) with new mobile video and native ads solutions.
The ‘mmSDK version 6.0’ offers new, mobile-first video and native functionality, including Lightbox, a video ad unit that enables video for publishers who have not been able to offer video in the past and opens up new video inventory opportunities to advertisers.
“Mobile video has been a game changer for us, bringing clients’ messages to life through sight, sound, and motion,” said Jennifer Morgan, Partner, Senior Director, Digital Investments at MEC. “Millennial Media’s Lightbox mobile video unit capitalizes on mobile’s custom features and functionality and offers a truly unique experience from PC.”
Through the launch of 6.0, Millennial Media completely overhauled its SDK architecture. It’s modular build allows the Company to bring new features and functionality to market quicker and simplifies future SDK deployments.
“mmSDK 6.0 is the first joint Millennial Media and Nexage SDK,” said Matt Gillis, President of Platform at Millennial Media. “It represents an important milestone in our continued path to offer publishers the most complete and advanced monetization solutions. SDK 6.0 was built for innovation, allowing Millennial Media to bring unique ad formats and monetization functionality to market with speed.”
http://www.millennialmedia.com/solutions/publishers-developers/app-monetization