More than half of small businesses (53%) respond publicly to negative online reviews, but only 40% encourage happy customers to leave positive reviews, according to new data.
The research, published on The Manifest: How Small Businesses Can Manage Reviews to Strengthen Their Online Reputation.
A small business’s online reputation is closely linked to online reviews and how the business manages them. However, small businesses also need to promote their own brand to bolster their digital reputation.
Only 44% of small businesses promote positive content about their brand on social media.
This serves as an important marketing lesson for your readers and small businesses owners everywhere: Advocate for your brand.
But some small businesses might feel “stuck.” How can they approach online reputation management more proactively?