Hootsuite has struck a global partnership with Pinterest resulting in the native integration of the popular image-based social network into the social media management platform.
The move will allow all Hootsuite customers to schedule and publish content directly to Pinterest.
“We’re excited to bring to life the full native integration of Pinterest into the Hootsuite platform to empower organizations to harness the power of human connection with their customers at scale,” said Penny Wilson, CMO of Hootsuite. “The visual appeal of Pinterest has proven to be a strong e-commerce sales driver for consumer and lifestyle brands. Our strategic partnership with Pinterest advances Hootsuite’s industry leadership to help customers, large and small, to strategically grow their brands, businesses, and customer relationships with social.”
Effective today, all Hootsuite customers can collaboratively and securely schedule and publish visual content directly to owned Pinterest boards. Additionally, customers that have Hootsuite Impact will also be able to measure their Pinterest account growth and analyze the performance of individual Pins as part of their integrated marketing strategy and associated campaigns.
One of the reasons this has come about is because of the findings of Hootsuite’s 2018 Social Trends Report, including:
• The growing importance of the use of images to engage customers and followers
• 41 percent of global internet users say they use social to research new brands or products
• Among 16-24s, social has overtaken search engines as a brand discovery and research channel
• There are now 2 billion searches on Pinterest every month