Clicksco has launched ‘Carbon’ an audience management platform (AMP), letting agencies and advertisers use their audience data for better personalisation and greater revenue.
The tool providing audience insights and more data management for advertisers, publishers, and platforms.
Built natively on Clicksco’s own data lake and data management platform (DMP) of over one billion customer profiles, the cloud-based dashboard uses machine learning (ML) to better understand the needs, behaviours and intent of consumers from acquisition, through to engagement and conversion, to deliver more personalised online experiences and more profitable audience data monetisation.
From one platform using artificial intelligence (AI)-driven analytics, advertisers can view their complete audience profile and discover the niche interests and behaviours of individual consumers.
This understanding can then inform more strategic and well-targeted offline and content marketing campaigns.
Ahead of the EU’s pending General Data Protection Regulation (GDPR), Clicksco, which is certified to ISO 27001 and ISO 9001, has developed Carbon to ensure data is fully compliant and offers a streamlined onboarding process.
Pete Danks, divisional CEO of Carbon, said: “Recognising incremental revenue from data is fast becoming one of the biggest challenges in digital marketing. Everyone has data, talks about customers and audiences but very few businesses are consistently turning that data into profit. Carbon allows advertisers and agencies to leverage and augment their audience data to extract the most profitable outcomes, through innovative profiling, segmentation, personalisation and data monetisation. It offers an open approach to audience management, by seeking to integrate with as many parts of the digital ecosystem as possible, offering value in multiple stages of the marketing mix.
“As technology advances and consumers connect across more devices and platforms, the customer experience becomes fragmented and behaviours constantly evolve, making it increasingly difficult for brands to determine which audiences to communicate with, when, how and where.
“Carbon effectively takes this pain away. By segmenting audiences in one place, customer experiences remain the highest priority. Using intelligent data, brands can also reach audiences at scale while still treating consumers as individuals by tailoring unique online journeys for every visitor from the moment they search to the moment they purchase, through to the moment they become valued customers.”