In the wake of an increasing number of brands like Matalan and Iceland launching broadcast-style content offerings, new European has revealed that the vast majority (81%) of European retailers are anticipating a future as media companies.
The ‘Amazon effect’ has got us all, but unless retailers really learn how to close the loop on the customer journey they will get left behind. Craig Summers, Managing Director of Manhattan Associates looks at the importance of creating a seamless, engaging customer experience from web store to shop and back again.
Apple has revealed its latest range of iPhones, with a raft if new features including wireless charging, an infrared camera and augmented reality, costing £999 when it is made available on 3 November.
Millennial consumers worldwide lead the growing online video consumption, with average global viewership up five hours, 45 minutes per week, according to new research.
Health and fitness apps have become widely popular over the past few years, with usage growing by over 330% in the last three years, according to new research.
Half (50%) of British consumers are loyal to brands that tailor experiences to their needs and preferences, but are more likely than their European counterparts to switch brands that provide a superior experience, according to new data.
We all know mobile usage is soaring, but how does that translate to real-time analytics? This new interactive infographic from gambling reviews site PlayMobi shows the live usage stats from some of the world’s biggest apps.
The EU’s plans of restricting collection and use of data in digital advertising could have serious and unintended consequences for the EU economy, for Europe’s independent media, and for the accessibility of the internet itself, according to trade body IAB Europe.
In 2017, for the first time, smartphones will be the preferred method to access the internet among adults in the UK, according to eMarketer’s latest time spent forecast.
Unilever’s Marmite has launched its biggest marketing campaign to-date, challenging consumers to ‘Just Try It’ with £3m TV online and social media ads.