Ahead of London Fashion Week, new research shows that premium fashion marketers working at designer labels such as Brit label Burberry are willing to pay far more for influencer posts compared to their fellow marketers in other sectors.
LoopMe are working with the UK Governments Department for International Trade to help promote their largest ever international trade and investment campaign.
Ahead of London Fashion Week, Emily Buckman, Global Strategic Consultant, at Urban Airship, a digital growth company, looks at how the event has evolved, and the mobile strategies retailers should implement in order to take advantage of this five day event.
Taboola has brought Taboola Feed to UK brands, a social-like feed that combines “in-feed video” with sponsored content, products, and apps in a card-like-experience, with BT as its first big name customer.
comScore has extended access to its free viewability measurement solution around the globe.
In true Manchester style, a ‘raising bee’ (a gathering of people to give assistance) in the North West digital community is helping tackle the ever-increasing issue of homelessness, not only in Manchester but other cities around the UK.
Facebook has launched a number of new tools designed to keep brands away from appearing next to controversial topics discussed on the social network.
Older generations are disgruntled with the current in-store experience offering, but retailers can’t depend on younger demographics being satisfied either, according to new research.
Most British businesses are seemingly unprepared for the dramatic technology developments set to reshape the workplace in the next decade, according to the findings of a research report.
While there is increased data usage in the industry, the lack of transparency is still quite high – both the sources and quality of data are misunderstood and mistrusted, with 64% of marketers surveyed saying that they are not fully clear on the origins of their data sources, according to new research.