72% of people now visit Amazon when they want to research products online before making a purchase and over a quarter (26%) of Amazon users admit to checking for alternatives, background information and prices on the site when they come up on a potential purchase in a physical store, according to new research.
L’Oréal has chosen Emarsys to support its digital transformation strategy by providing highly personalized and automated marketing to consumers in Hong Kong.
Don Zhao, co-founder of Azoya, offers five key marketing strategies for successful selling over the 2017 peak trading period.
Two in three businesses use ‘copycat’ techniques, in which they copy the marketing messages or techniques of their competitors in the hopes of achieving similar results, according to new research.
One year on from a successful launch in Germany, glomex, the Global Media Exchange service, has launched in the UK
There has been a fall in brand safety risk linked with content classified as violent within the UK digital advertising industry, according to a new report.
Lucy, a cognitive companion for marketers, powered by IBM Watson, is now available from Bench in the UK.
Customers looking to redecorate their kitchens, bathrooms or bedrooms can now accurately measure their rooms and start the design process quicker and easier than ever before, by using a new augmented-reality (AR) tool.
Testplant has launched its Digital Automation Intelligence Suite to address significant development challenges it has identified as enterprises race to keep up with the pace of digital transformation.
Unilever Foundry has launched a global study and whitepaper The State of Innovation a report looking at the future of corporate and startup collaboration, identifying three predictions for the industry in the next decade, including that corporates and startups will be working under the same roof by 2025.